Identifying the Association between Supply Chain Integration and Supply Chain Performance on Competitive Advantage Among Tailoring Shops in Thailand

  • Jerry John
  • Srobol Smutkupt
Keywords: Supply Chain Integration (SCI), Supply Chain Performance (SCP), Competitive Advantage (CA), Structural Equations Modeling (SEM)

Abstract

This research paper aims to study ‘The relationship of Supply Chain Integration (SCI) towards Supply Chain Performance (SCP) and the direct relationship between Supply Chain Performance (SCP) and Competitive Advantage (CA) among small enterprises (SE). The researcher identified the managers of tailoring shops operating in Bangkok, Hua Hin and Pattaya in Thailand as the target sample for this research study. The research was carried out during 2019 on a convenience sample of 410 respondents with data collected using structured questionnaires. Reliability of the questionnaire was tested using Cronbach’s Alpha test. The interrelationships proposed in the framework were tested using Structural Equation Modeling (SEM). The results showed that there is a significant positive relationship between SCI and SCP. Similarly, SCP statistically influenced CA.

Author Biographies

Jerry John

Mr. Jerry John is a MSc. Supply Chain Management student at the Martin de Tours School of Management and Economics, Assumption University.

Srobol Smutkupt

Dr. Srobol Smutkupt is a lecturer in Supply Chain Management at the Martin de Tours School of Management and Economics, Assumption University.

Published
2020-06-01