ONLINE LOGISTICS SERVICE QUALITY: A CASE STUDY OF CHINESE HOME APPLIANCE RETAILING DELIVERY
The purpose of this study is to explore the relationship among online logistics service quality (OLSQ), service price ( SP), customer satisfaction (CS) and loyalty (LY) in B2C ecommerce retailing. Furthermore, the study established eight dimensions to evaluate and analyze the relationship among online logistics service quality. Drawing upon a sample of 435 respondents and worked within the framework of structural equation modeling ( SEM). Finally, the result indicated that OLSQ, SP statistically influenced CS. Similarly, there is a significant positive relationship between OLSQ and LY, CS and LY.