DIGITAL TRANSFORMATION OF SUPPLY CHAIN MANAGEMENT FOR TOURISM INDUSTRY IN THAILAND

Authors

  • Dr. Dean Deeprom Devahastin University of the Thai Chamber of Commerce
  • Dr. Sasirin Sayasonti University of the Thai Chamber of Commerce
  • Mr. Chan Mya Aung University of the Thai Chamber of Commerce
  • Ms. Zun Pwint Aung University of the Thai Chamber of Commerce
  • Ms. Panida Wongwaiyut University of the Thai Chamber of Commerce

Keywords:

Digital Transformation, Supply Chain Management, Tourism Industry

Abstract

The objective of this research is to explore how digital transformation impacts supply chain management of tourism industry in Thailand. The case study analysis method is conducted using in-depth interview and documentary analysis from relevant organizations. The study found the following; digital technology in supply chain management enables hotels to offer more cohesive and customized services, ultimately improving operational effectiveness and driving customer engagement. While digital transformation offers significant benefits, the industry’s unique requirements and financial limitations present substantial obstacles to the widespread adoption of new technologies. A cohesive policy framework and collaborative ecosystem are essential to support digital transformation in the tourism supply chain. Such initiatives would enable businesses to leverage digital tools more effectively, increase operational efficiency, and better meet customer needs.

Author Biographies

  • Dr. Dean Deeprom Devahastin, University of the Thai Chamber of Commerce

    Dr. Dean Deeprom Devahastin is a Vice Director of Business Communication for Sustainability Development Center, Lecturer of Communication Arts, and Senior Researcher of International Relations at University of the Thai Chamber of Commerce.

  • Dr. Sasirin Sayasonti, University of the Thai Chamber of Commerce

    Dr. Sasirin Sayasonti is a Vice President of International Relations at University of the Thai Chamber of Commerce.

  • Mr. Chan Mya Aung, University of the Thai Chamber of Commerce

    Mr. Chan Mya Aung is International Relations Officer at University of the Thai Chamber of Commerce.

  • Ms. Zun Pwint Aung, University of the Thai Chamber of Commerce

    Ms. Zun Pwint Aung is International Relations Officer at University of the Thai Chamber of Commerce.

  • Ms. Panida Wongwaiyut, University of the Thai Chamber of Commerce

    Ms. Panida Wongwaiyut is a Librarian at University of the Thai Chamber of Commerce.

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Published

2025-02-26

Issue

Vol. 18 No. 2 (2024): July-December 2024

Section

Articles