PURCHASING SKILLS AND STRATEGY IN ELECTRONICS COMPANIES IN THAILAND

Abstract

The electronics industry is one of the biggest in Thailand. However, there is the problem of a lack of skilled employees to support the industry’s productivity. The objective of this research is to determine the required purchasing skilled that affect strategic purchasing in order to gain competitive advantage. Semi-structured interviews were used for qualitative data collection, In the interpretation phase, Nvivo software was used for content analysis. The interviewees were seven purchasing managers from seven electronics companies in Thailand.

The findings were that purchasing skills do affect competitive advantage, and purchasing strategies industry in Thailand which increasingly has to compete with worldwide competitors.